Client has a small project budget? Don’t give it away, add value, be creative.
by Karen Post, a.k.a. The Branding Diva® I recently got a call from an international hotel company who was hosting a small event in New York City for 8 of their top execs. Because the group was small,...
View Article59 cent cheeseburger. Mc-Value or Mc-rip off?
by Karen Post, a.k.a. The Branding Diva® The past two weeks my dining regime has been upside down. I’m doing some remodeling to my condo in Tampa and with the war zone of construction, I have not had a...
View ArticleCoupons, Groupon and gambling with a brand
Call me crazy, the anti-saving queen, the discount defector, the over spending psycho shopper – I don’t like coupons! I do like being rewarded with gifts for my loyalty, finding items with extreme...
View ArticleMystery of pricing exposed. How much would you pay to look smarter?
And what would you pay to live 5 more years? These questions and the answers are priceless, especially in business. When you think of PRICE what do you think of? Shopping? How much money you’ll have...
View ArticleHard candy advice. Why sweet is not always better.
Need to know something important? And get some feedback on a critical project? Getting the best advice on anything is always a tricky task. Many of us gravitate to asking our friends. This is generally...
View ArticleHow to reduce the sting in charging service fees.
Today I paid my property taxes. I never enjoy paying this cost. To me it’s like buying tires or a new air conditioning unit. It’s not quit the same as investing a Hermes handbag, that cost about the...
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